4 Cloud Trends on Display at Channel Partners 2017

By Chris Carr May 3, 2017

Change was heavy in the air at this year’s Channel Partners Conference & Expo in Las Vegas, with many first-time exhibitors present on the show floor and the spotlight shining brightest on an array of new cloud and SD-WAN offerings.

But, when all was said and done, here were the four cloud trends that seemed to be gaining the most traction at this year’s event:

1. The movement to cloud isn’t being driven by the desire for cost savings alone. Customers also highly value increased operational capability and agility, in order to better support their business in a fast-paced and turbulent economic climate.4 Cloud Trends on Display at Channel Partners 2017

2. In the SMB market, there is a growing demand for high-touch “cloud on a human scale” alternatives to the Hyperscale providers that come with more limited user support.

3. A customer’s cloud strategy is only as good as the connectivity that underpins it.

4. As customers adopt more and more cloud-based applications and put in place multi-cloud architectures, they would be well served to consider a one-to-many, ecosystem-based approach to private connectivity for their most critical traffic flows.

As the journey to cloud continues full steam ahead, the pace of change will only accelerate as a wide variety of new vendors and new services continue to enter the market, one after the other, at a bewildering clip. With this backdrop, it’s little wonder that so many customers are confused and struggling to keep up with the latest that the market has to offer.

This is a golden opportunity for the cloud-savvy agent. Now, more than ever, a trusted adviser is needed to help IT buyers navigate to the right services from the right suppliers.

Console Connect provides a one-to-many, ecosystem-based solution for building interconnections between enterprises and their business-critical partners – including cloud, SaaS, data center and network service providers – with over 170 PoPs around the world. Click here to try a free, 30-day trial of the Console Platform for yourself.

Or, come find us at ITW 2017, May 14-17, for an in-person product demo. Click here to book a meeting with us at booth #1450.


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About Chris Carr

Chris Carr serves as Senior Director of Channel Sales at Console, where he is responsible for establishing and supporting a best-in-class Channel Program. Prior to Console he served for three years as a Regional Channel Director at Equinix, where he was instrumental in building an Agent Program from the ground up. Before that, he spent 12 years as Director of Video Markets at Masergy Communication, where he established the company's reputation as the global pioneer and leader for assured quality IP video networking. His career in the private sector was preceded by 12 years of worldwide service in a variety of command and staff assignments as an Infantry Officer with the United States Marine Corps. He resides with his wife Peggy and their four children in the Northern Virginia area. Read more