When the public internet was born, it was designed as a way to get you to your online destination —essentially bringing you from point A to B. In the years since, the web has evolved into an Internet of Me, a more personalized experience that is focused more on customizing the internet around you, based on your interests and needs. So now, instead of bringing you from A to B, it’s more about bringing point B to you.
Here are a few examples of what I mean:
- Google auto-fill searches that can determine, based on your prior search history, what you’re more likely to be looking for before you even finish typing out your question.
- Netflix and YouTube recommendations that point to movies or videos pertinent to your interests based on your viewing history.
- Facebook and Twitter algorithms that populate your news feed with stories that are pre-determined to be more relevant to you, based on your location, posts, likes and so on.
These are just the simpler examples you’re likely to encounter on a day-to-day basis.
But, What Does This Mean for the Network?
Personalization isn’t just limited to the Internet of Me, though. The “Network of Me” takes this concept and transplants it into a more networking-driven, business-critical context for the whole enterprise. Consider how much of your company’s relationships and basic functions rely on steady network connections with SaaS and cloud partners. Now consider how many of these requirements are being brought right to you.
Things like automatic scaling for bandwidth requirements, and automatic failover in the event of an outage, may already be becoming a reality. But, what about automatic connections to enterprises and SaaS/cloud providers that you need to partner with?
These connections need to be part of your digital ecosystem, so that your enterprise is intuitively and intelligently not only seeking out new partners, but doing so in a way that limits the heavy lifting on your end.
For example: Are you beginning a new project with a Japanese firm? You’ll need 25GBps of network capacity to their Tokyo data center, and your interconnection platform should bring it to you. This should be done directly, and on a personal level, one that isn’t shared or clogged by the masses on the public internet. Or maybe you’re finding operations in Germany winding down; your interconnection app should make it simple for you to shift some of that bandwidth to a more demanding connection in Canada that’s ramping up.
Every enterprise has to build its own unique IT ecosystem, with a flexible, capable and personalized network infrastructure to match. The mass-market, public internet options are much too tailored to a “one-size-fits-most” approach; they don’t and can’t anticipate the more personalized direct connections that a centralized, Network of Me-driven platform can.
The future of enterprise network infrastructure needs to provide a completely personalized and transparent networking experience, where you know exactly what you’re getting in terms of performance, security and reliability, and have the control to adjust that experience further to your needs. The Network of Me puts your organization’s networking needs front and center, replacing the old journey of point A to B with the new, more intuitive method of bringing B to A.
Console Connect is a software interconnection platform that provides a personalized Network of Me experience for enterprises, SaaS providers and cloud vendors. With a single click, Console users can build a digital ecosystem of secure, reliable and private interconnections with both business-critical partners and relevant organizations related to those partners but new to you. Console’s 170 PoPs across 20 countries ensures that this ecosystem has a global reach, providing organizations all over the world with the means to pursue their own Network of Me infrastructure.