--- title: "Dropbox: A Private Cloud Success Story" description: Now that cloud has reached a certain level of maturity, early adopters are moving workloads out of the public cloud and back on private clouds. image: https://blog.consoleconnect.com/hubfs/Console%20Connect/Blog/2019/DropBox.png --- - [Locations](https://www.consoleconnect.com/locations/) - [Contact Us](https://www.consoleconnect.com/contact/) - [Support](https://www.consoleconnect.com/help/) - [Go to pccwglobal.com ↗](https://www.pccwglobal.com/) [![PCCW Global | Console Connect](https://blog.consoleconnect.com/hubfs/Console%20Connect/Logos/Dual%20Branded%20Logos_Dec%202024/PCCWGxCC_Logos-blue.svg)](https://www.consoleconnect.com/) [![PCCW Global | Console Connect](https://blog.consoleconnect.com/hs-fs/hubfs/Console%20Connect/Logos/Dual%20Branded%20Logos_Dec%202024/PCCWGxCC_Logos-white.png?width=326&height=41&name=PCCWGxCC_Logos-white.png)](https://www.consoleconnect.com/) - Connect to - ### Connect to ### Looking for pricing? 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One of the most well-known proponents here is [Dropbox](https://www.dropbox.com/about), which in 2016 scaled back on a long-term relationship with AWS and built its own data centers. Conventional wisdom has said that the economies of scale afforded by the cloud mean that companies with large scale requirements - storage in the case of Dropbox - could cut costs significantly by moving to the public cloud. But in an [article by Techcrunch](https://techcrunch.com/2019/06/21/three-years-after-moving-off-aws-dropbox-infrastructure-continues-to-evolve/), where Dropbox VP of Engineering, Akhil Gupta is interviewed, he reveals that the company’s requirements were so specific that it actually made sense to build their own infrastructure. And because Dropbox needed so much storage, it still managed to benefit from economies of scale. [Learn everything about managing a hybrid network with our e-book: **The Essential Hybrid Networking Guide**](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKPf9wGwx4WkDyfAJ1wBzqCA5hvHh7W7HAeDqekxD9Qga%2FxiCBEedI%2BDWbc7y4fLcQlMTXIlfiKt9mzHxuJOAEckXwqnyqvJIRy4ppq5b9Mbc59ozWrlnqBgenzACBSvI6G5DoSI%2BFcpippvceZge7E0O%2BixSWdwuPGnyQ9qr3lm86zd75DTDbkAMX9Yn%2BlwtHgLZuItOZPDAFlSDQYVEkU&portalId=3076203) ## Public cloud plays to the lowest common denominator “Public cloud by design is trying to work with multiple workloads, customers and use cases and it has to optimize for the lowest common denominator. When you have the scale of Dropbox, it was entirely possible to do what we did,” Gupta said. Now that the industry has several years worth of data to analyze on the success of public cloud migrations, there is a growing sense that a ‘lift and shift’ to public cloud isn’t right for everybody. For some enterprises, a cloud-first policy can seem like a no-brainer, especially when compared to the quagmire of traditional data center infrastructure, says a report from data center migration specialist Nutanix, arguing that cloud-first is often a mistake. Although moving to cloud is less and less seen as a price consideration - companies instead look to the benefits of elasticity and scalability - Nutanix claims that many organizations suffer “sticker shock” when their monthly cloud bill arrives. The [Nutanix Enterprise Cloud Index](https://www.nutanix.com/enterprise-cloud-index), which is based on surveys of 2,300 global IT decision-makers, found that a mere 6% of the respondents using public cloud services said they stayed under budget, while 35% overspent. ## Workloads moving back to private clouds To further expand on this phenomenon, a [recent Enterprise Strategy Group study](https://blog.consoleconnect.com/is-cloud-first-a-good-fit-for-everyone?hsLang=en-us)of IT organizations found that 41% of IT decision-makers they spoke to had moved a workload back from the public cloud to be run on-premises. Often the move was based on one or more of three assertions: 1. There are factors that make certain workloads better suited for an on-premises deployment. 2. These factors are not obvious and are influenced by workload, data, performance characteristics and expected growth, as well as specifics regarding the business and the IT department making the decision. 3. When a firm has a cloud-first deployment strategy, not enough upfront work is done to investigate these factors. ## The only constant is that one size does not fit all In other words, when it comes to deploying a cloud-first strategy, some dangerous assumptions are made. And of course, moving workloads back to private infrastructure from the public cloud comes with pitfalls of its own. So, what’s the answer? Is private cloud a better choice? Or can public cloud live up the hype? Perhaps hybrid cloud or multicloud? [Learn everything about managing a hybrid network with our e-book: **The Essential Hybrid Networking Guide**](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKPf9wGwx4WkDyfAJ1wBzqCA5hvHh7W7HAeDqekxD9Qga%2FxiCBEedI%2BDWbc7y4fLcQlMTXIlfiKt9mzHxuJOAEckXwqnyqvJIRy4ppq5b9Mbc59ozWrlnqBgenzACBSvI6G5DoSI%2BFcpippvceZge7E0O%2BixSWdwuPGnyQ9qr3lm86zd75DTDbkAMX9Yn%2BlwtHgLZuItOZPDAFlSDQYVEkU&portalId=3076203) Ultimately, when it comes to something as vital as enterprise infrastructure, what works for one organization might not work for others. In the case of Dropbox, there are few businesses that have the same scale and requirement for customer storage infrastructure. The only no-brainer is to do a thorough financial and technical analysis, that accounts for the full range of variables associated with disruptive technologies like public cloud and private, hybrid- or multicloud infrastructure. [![The Essential Hybrid Networking Guide by Console Connect](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/3076203/interactive-159320200280.png)](https://blog.consoleconnect.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIO4kbNzWzK348MtP2hHtggW95QAo8602qKoMXt35IrhfSViTyTi0ACI%2B2aBDuibdHLBAKGPM2hr1LQrtDe49NSFd811WAIlOp12WGNxs1LJSmGaznc7e8POYZnRn%2FR%2BQow21O%2FB8%2FvfY%2Fu473V9v4mibqyofU0sp1ATm7s2VbppxJIqF6LLMYlQWh3ntptvtS%2BF5jc2451NWudZcFqzgQdhtti%2FY1n5ypUTAx%2BDsonJKgRGg%3D%3D&webInteractiveContentId=159320200280&portalId=3076203&hsLang=en-us) **Topics:** [Networking](https://blog.consoleconnect.com/tag/networking) ##### Don’t forget to share this post! - - - - [mailto:?subject=I%20wanted%20you%20to%20see%20this%20blog:%20Dropbox:%20A%20Private%20Cloud%20Success%20Story&body=Check%20out%20this%20blog%20https://blog.consoleconnect.com/topics/network/dropbox-a-private-cloud-success-story](mailto:?subject=I%20wanted%20you%20to%20see%20this%20blog:%20Dropbox:%20A%20Private%20Cloud%20Success%20Story&body=Check%20out%20this%20blog%20https://blog.consoleconnect.com/topics/network/dropbox-a-private-cloud-success-story) ## Related posts ### [How SGP.32 unlocks next-generation IoT deployments By Lily Bennett|19 October, 2026 ![How SGP.32 unlocks next-generation IoT deployments](https://blog.consoleconnect.com/hubfs/SGP.32_Blog.jpg)](https://blog.consoleconnect.com/how-sgp32-unlocks-next-generation-iot-deployments?hsLang=en-us) ### [Console Connect Ecosystem Update October 2026 By Lily Bennett|13 October, 2026 ![Console Connect Ecosystem Update October 2026](https://blog.consoleconnect.com/hubfs/EcosystemUpdate_Blog.jpg)](https://blog.consoleconnect.com/console-connect-ecosystem-update-october-2026?hsLang=en-us) ### [What is IP transit and how does it work? By Lily Bennett|9 September, 2026 ![What is IP transit and how does it work?](https://blog.consoleconnect.com/hubfs/What%20is%20IP%20transit.jpg)](https://blog.consoleconnect.com/what-is-ip-transit-and-how-does-it-work?hsLang=en-us) ### [Why latency is important when choosing an IP backbone provider By Lily Bennett|20 August, 2026 ![Why latency is important when choosing an IP backbone provider](https://blog.consoleconnect.com/hubfs/Why%20latency%20is%20important.jpg)](https://blog.consoleconnect.com/why-latency-is-important-when-choosing-an-ip-backbone-provider?hsLang=en-us) ### [What is a Tier 1 IP backbone, and why does it matter? 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