What’s new with AWS for 2025

Amazon Web Services (AWS) holds onto the top spot with a 30% share of the global cloud infrastructure market. Despite fierce competition, AWS remains the leader by consistently driving innovation in AI and cloud computing. In this blog, we explore the latest advancements, from global infrastructure expansion to enhancements in cloud services’ availability and performance, as well as what AWS has planned for 2025.

Shaping the future with AI

Amazon Bedrock: Accelerating generative AI adoption

Amazon Bedrock became generally available in September 2023 as a tool to help AWS customers build and scale generative AI applications using foundational models. Today, the fully managed service boasts over 100 new foundation models, offering customers enhanced inference and data capabilities, providing them with greater flexibility and control to deploy AI models faster and more easily.

Amazon SageMaker AI: Reimagining AI and Machine Learning

AWS continues to refine SageMaker AI, introducing three new HyperPod capabilities and additional third-party AI applications. These innovations streamline the AI development lifecycle, reducing manual effort and helping customers get started faster with popular publicly available models. They also maximise training efficiency, lower costs, and allow users to accelerate generative AI model development using their preferred tools. Amazon SageMaker AI is an end-to-end service used by hundreds of thousands of customers to build, train, and deploy AI models for any use case, with fully managed infrastructure, tools, and workflows.

For customers looking to deploy advanced AI models, AWS has integrated DeepSeek-R1 models into both Amazon Bedrock and SageMaker AI. Amazon Bedrock is ideal for teams looking to integrate pre-trained foundation models through APIs quickly. In contrast, Amazon SageMaker AI is more suitable for organisations that require advanced customisation, training, and deployment, with access to the underlying infrastructure.

No shortage of AI investment

In addition to new capabilities for Amazon Bedrock and SageMaker, AWS announced a suite of new AI innovations at AWS re:Invent in December 2024, including advancements for Trainium chips to improve model performance and Amazon Q Business, an AI assistant that provides business insights and automates complex workflows. It doesn’t stop there, AWS has committed substantial financial support to AI development, which includes:

• $230 million for a Generative AI Accelerator programme
• $50 million to assist public sector organisations in adopting AI
• $110 million to fund AI research at universities using AWS Trainium chips.

Achieving net zero by 2040

AWS is leading the charge in renewable energy investment. As the largest corporate buyer of renewable energy deals, AWS continues to commission new solar and wind farms to meet its sustainability goals. However, recognising that renewables alone may not be enough, AWS is also investing in nuclear energy, including small modular reactor technology, which is expected to be viable within the next decade.

New data centre innovations

To support the growing demand for AI and cloud computing, AWS has introduced cutting-edge data centre components that enhance power efficiency and sustainability. These capabilities are being implemented across AWS’ new data centres globally and include:

• Improved power and cooling infrastructure to support high-density AI workloads.
• Optimised rack positioning for better power distribution.
• Enhanced energy efficiency, with a 46% reduction in mechanical energy use and a 35% cut in embodied carbon from concrete.

Top priorities for AWS in 2025

In a recent interview, AWS CEO Matt Garman outlined the company’s key focus areas for the year ahead:

• Security and operational excellence will remain key priorities.
• Preparing customers for the inevitable transformation of AI and helping them leverage AI capabilities.
• Migrating customer data to the cloud and modernising how it is stored and analysed to optimise AI adoption.
• Scaling AI workloads efficiently to reduce costs and maximise value for customers.
• Expanding AI-powered applications, including Amazon Q for conversational AI and moving contact centres to the cloud.
• Strengthening and broadening partnerships to accelerate customer cloud adoption and innovation.

New AWS regions and availability zones

AWS is expanding its global reach with new cloud regions and availability zones. As of February 2025, AWS operates 114 availability zones across 36 geographic regions. The latest additions include:

• Mexico (Central) region – AWS’s first region in Mexico, launched in January 2025, with a $5 billion investment planned over 15 years.
• Thailand region – The new AWS Asia Pacific (Thailand) Region launched in January 2025, featuring three availability zones.
• Further global expansion – AWS plans to open 12 new availability zones and four additional regions in New Zealand, Saudi Arabia, Taiwan, and the AWS European Sovereign Cloud.

Additionally, in the last 12 months, AWS has expanded its global network by adding more AWS Direct Connect locations, including:

• Telehouse OS2 data centre in Osaka, Japan
• CSF Telcohub 1 Data Centre near Kuala Lumpur, Malaysia
• Equinix MX1, Querétaro, Mexico data centre near Mexico City
• Telehouse Bangkok, Thailand data centre
• CyrusOne Aurora data centre in Aurora, Illinois
• Aloha NAP data centre in Honolulu, Hawaii

As a trusted AWS Direct Connect partner, Console Connect offers extensive reach to AWS locations worldwide using our own high-performance global network. Through a simple, self-service management portal, you can easily and securely connect your data to AWS with the flexibility to move what you want, when you want to.